Full Job Description
Join Our Team as a Digital Content Strategist in Lincoln, RI
Amazon, a global leader in e-commerce and technology, is looking for a passionate and skilled Digital Content Strategist to join our dynamic team in Lincoln, Rhode Island. This position is an exciting opportunity for a creative thinker who is eager to develop strategic content initiatives that capture our audience’s attention and enhance their shopping experience.
About Amazon
At Amazon, we are driven by a simple belief: we strive to be Earth’s most customer-centric company. As a Digital Content Strategist, you will be at the forefront of developing engaging content to connect with our wide range of customers, ultimately driving sales and elevating brand loyalty.
Your Role
As our Digital Content Strategist, you will leverage your expertise to shape our online content strategies across various platforms. Your mission will be to create relevant, compelling content that resonates with our target audiences while aligning with Amazon’s broader marketing goals.
Key Responsibilities
- Develop and implement comprehensive digital content strategies that enhance user engagement, increase website traffic, and drive conversions.
- Conduct thorough audience analysis to inform content creation, understanding the needs, preferences, and behaviors of various customer segments.
- Collaborate with cross-functional teams, including marketing, design, and product management, to ensure alignment on branding and content goals.
- Create and manage a content calendar that prioritizes high-impact projects, aligns with marketing campaigns, and allows for timely delivery of engaging content.
- Optimize written, visual, and multimedia content for search engines (SEO), ensuring that content adheres to best practices for visibility and user experience.
- Analyze content performance metrics and drive continuous improvement based on data insights, adjusting strategies as necessary to attain desired business outcomes.
- Stay updated on industry trends and emerging digital content techniques to remain innovative and competitive.
Desired Skills and Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 5+ years of experience in digital marketing, content strategy, or a related position.
- Proven track record of developing and executing successful digital content strategies that drive engagement and growth.
- Strong writing, editing, and copywriting skills, with the ability to adapt tone and style for different audiences.
- Familiarity with content management systems (CMS), social media platforms, and email marketing tools.
- Solid understanding of SEO principles and online analytics tools, such as Google Analytics, to measure content effectiveness.
- Excellent project management skills with an ability to manage multiple projects and deadlines efficiently.
- Strong analytical skills with a data-driven approach to making decisions.
- Ability to work collaboratively and engage stakeholders at all levels, both internally and externally.
- A proactive attitude with a passion for digital innovation and creativity.
What We Offer
At Amazon, we value our employees and recognize their contributions to our success. We offer a competitive salary and a comprehensive benefits package designed to support our employees’ well-being and development, including:
- Health, dental, and vision insurance plans.
- Generous paid time off and vacation days.
- 401(k) retirement plan with company match.
- Employee stock purchase program.
- Professional development and training opportunities to enhance your skills and career trajectory.
Why Lincoln, Rhode Island?
Lincoln is a vibrant community located in northern Rhode Island, known for its rich history and beautiful landscapes. The town offers a unique blend of suburban charm and accessibility to Providence and Boston. Here, you can enjoy outdoor activities, cultural experiences, and a welcoming atmosphere, making it an ideal place for work-life balance.
Join Us!
If you are ready to take your career to the next level and be part of a globally renowned company that values innovation and customer experience, we encourage you to apply for the Digital Content Strategist position at Amazon in Lincoln, RI. Together, let’s shape the future of digital content!
We are an equal opportunity employer and welcome applicants from all backgrounds to apply.